Overwhelming interest for Balraj Khanna’s first virtual Art exhibition

Virtual-Art-3D-Digital-Exhibition

Lucie Marchelot, director of The Indian Art Centre and curator of Balraj Khanna – A Journey of His Own, reports: “We are delighted with the outcome of the event. We have received overwhelming interest both from collectors and the press. We have conducted a few sales including some paintings that were not part of the exhibition. For a first exhibition of this type and the gallery’s first show we are extremely pleased with the result.”

The pop up online event was on from the 6th to the 16th of June, aligned with the Modern and Contemporary Indian Art auctions organised by the leading auction houses in London.

The digital exhibition featured 22 works realised by the eminent Indian-born artist Balraj Khanna in the last 50 years of his distinguished career including a series of small format paintings revealed to the public for the first time.

The use of cutting-edge technology allowed visitors to have a unique 3D experience from the comfort of their homes.

Marchelot explained “We wanted to create an innovative online exhibition featuring high quality works that could be visited by collectors from around the world. For those not prepared to sacrifice the experience of seeing the work in the flesh we arrange private views of the collection at the artist’s studio in London.”

The gallery closed its virtual doors on the 16th of June 2013 but interested collectors are invited to contact The Indian Art Centre even after the end of the show if they wish to arrange a private view of the collection at the artist’s studio in London.

The innovative nature of the event, its unique execution and the stunning paintings of Khanna altogether have been described as “Such a good idea,” “What a beautiful exhibition,” “Unique show,” “It looks completely wonderful,” “Stunning, Exquisite, Amazing,” “Exceedingly good art,” “Wonderful paintings, A feast for the eyes …”

The Indian Art Centre “would like to thank everybody who visited the exhibition and participated in making this event unforgettable; a special thanks to the exhibition partners AsiansUK, The Nehru Centre, Auction.fr and HopeRoad Publishing who have been great supports.”

More information about the event, the artist and the press articles is available on www.ajourneyofhisown.com.

The exhibition catalogue is available here.

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